ProGroom
WHAT DO WE DO
Brand Creation
Brand Positioning
Packaging Design & Production
UX, UI & Digital Design
Website Development
Expo Design Stand & Build
THE BRIEF
ProGroom came to us to for a rebrand their identity and to refresh their dog shampoo packaging. The brief later extended to include a website design and an exhibition layout for the 2015 Dog Lover's Show.
THE SOLUTION
Our goal was to create a sense of trust and approachability of the brand and products, which extended to the website and exhibition layout. We focused on adding value to the brand and to design to appeal to the target audience.
THE OUTCOME
ProGroom loved the logo and packaging and requested further projects including character development within the brand. As a result of the exhibition held at the Dog Lover's Show, ProGroom have successfully expanded into an overseas market in China and the designs adapted to appeal to the new international audience.
