BenQ Home Projector W-series Facebook Campaign
WHAT DO WE DO
Digital/Social Stratgey
Customer Engagement
Videography
Analytic Reporting
THE BRIEF
BenQ needed a campaign to draw out the attention of the Home Projectors with the recent release of the W2000 Full HD Projector following the success of the Reconnect 1 and 2 campaigns.
THE SOLUTION
The campaign rolled out as a series of short videos. Integrating 3 new characters into the brand story, the home entertainment projector campaign celebrates the unique features of each model in the W series Home Entertainment Projector range from BenQ.
THE OUTCOME
The videos received an overwhelmingly positive response, increasing engagement by more than 10% on the BenQ Facebook page.
