BenQ W2000 Projector
WHAT DO WE DO
Key Visual Creation
Microsite Development
Digital Content Creation
THE BACKGROUND
BenQ approached us with a campaign project for their new projectors with higher colour accuracy in displaying natural colours. The challenge was to communicate beautiful, accurate colours without false oversaturation to appeal to the eye. The campaign that started out as a simple concept, then rolled out into Key Visuals, Google Banners, a Microsite and Facebook posts where everything from copy to photography and coding of the website was provided by G&W.
