BneQ Reconnect 1
WHAT DO WE DO
Communication Stratgey
Customer Engagement
Advertising Campaign
Microsite Development
SEO, SEM & Analytic Reporting
Key Visual Creation
THE BRIEF
BenQ approached us with campaign to promote their affordable home projectors to allow the luxury of a cinematic experience to be projected in smaller spaces. With the gradual transition of movies from the theatre to home, it's the perfect time for BenQ to reach out to the intended target market with their message to 'Reconnect' people.
THE SOLUTION
Our aim was to create a campaign that would focus on families and the diminishing interaction between members due to overuse of mobile devices. Utilising the video medium, we could create a visually engaging campaign that focused on a call to action of reconnecting your family and to remind people the importance of communication and quality family time.
THE OUTCOME
The video campaign successfully engaged 80% of the viewers to watch till the end of the ad. The success of the Reconnect 1 campaign resulted in the planning and execution of Reconnect 2.
